Nielsen Estimates 116.3 Million Tv Homes In The Us, Up 0.4%

Both the universe of US television homes and the potential TV audience in those homes continue to grow.

According to Nielsen’s 2015 Advance National TV Household Universe Estimate (UE), there are 116.3 million TV homes in the US, up 0.4 percent from the 2013-2014 estimate of 115.6 million. Nielsen estimates that nearly 296 million persons age 2 and older live in these TV homes, an increase of 0.5 percent from 2013.

Nielsen uses US Census Bureau data and auxiliary sources, such as state governments, to arrive at Advance TV UEs in early May before the television industry’s upfronts. It then distributes final UEs before the start of each TV season.

The 2015 National UEs reflect 1) real changes in population since 2013 and 2) updated TV penetration levels, differentially calculated for qualifying market break and age/sex demographic categories.