Nielsen: Hispanic, Asian TV Homes Outpace Overall TV Household Growth

The total number of U.S. TV households for the 2008-2009 season will be 114.5 million, an increase of 1.5% from last year, with Hispanic and Asian homes increasing nearly three times faster than the overall pace, Nielsen said Thursday. Nielsen also estimates that the number of persons aged two and older in U.S. TV households will increase by 1.3% to a total of nearly 290 million. The national universe estimates show a continued increase of Hispanic and Asian TV households in comparison to total TV households. Proportional growth of Asian (4.4%) and Hispanic (4.3%) TV households was nearly three times greater than the growth for the Total TV Household estimate, or 1.5%. Black or African American TV households increased 2.2% from last year.