Nielsen: Smart TVs catching on in U.S. homes

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Smart TVs are helping televisions remain the screen of choice. Even though tablets have risen as the sexy new video platform, when Americans watch content – and they watch about 35 hours weekly – 94% of the time that is on a television set, says new research from Nielsen.

Smart TVs, which have built-in connections to the Internet, have found their way into more homes. More than one in 10 homes (10.4%) had a smart TV in February, compared to just 4.7% in February 2011, Nielsen says. Still, not everyone has tapped into their TV's smartness. In smart TV homes, watching Net-savvy sets accounted for only about 5% of video viewing in February 2012. However, that is an increase on the 2% mark from October 2011, Nielsen says.


Nielsen: Smart TVs catching on in U.S. homes The Growth of the Connected Television (Nielsen)