Nokia deal will offer free Netflix subscriptions with new models

Nokia has struck a deal to give away free subscriptions to Netflix, the online film service, to buyers of its latest smartphone through some vendors in the UK. The content deal underlines the importance for Nokia of gaining Christmas sales for its latest device, the Lumia 1020, a Windows phone. The model will be one of the last to be made by Nokia, which is in the process of selling its handset business to Microsoft. Nokia has run deals selling content alongside its phones in the past with mixed results. An executive at one operator pointed to an ineffective deal a few years ago that offered a free download service for music.