Nothing about the way Team Trump made TV ads was normal

Donald Trump ran one of the most unorthodox -- and successful -- political campaigns in modern history. One aspect of the campaign that hasn't received much attention is the Trump ad strategy: How did the Trump media team sell one of the best known and least traditional candidates in history to a skeptical public? GOP media consultant Larry Weitzner was at the center of that effort. The CEO of GOP ad firm Jamestown Associates, Weitzner crafted the Trump TV message.