NOVOS Fiber Doesn’t Want You to Call Its Internet Service a Utility

NOVOS FiBER publicized itself with an announcement that Arlington (TX)will soon have a new broadband provider. NOVOS FiBER was founded in 2022, funded by InLight Capital, a private investment firm based in Sugar Land (TX). NOVOS Fiber is entering both the retail and wholesale markets and plans to serve a “significant number” of homes over the next two years. First focusing on Texas, NOVOS will eventually expand beyond state lines. Founder and CEO Andrew Snead said he and the company have a strong conviction to go against the grain of the “internet service is primarily a utility” mentality. “You need to think about the end-to-end experience which pure utility players don’t tend to do,” said Snead. “You can alienate your customer base, because they look at internet service as a technology investment versus utilities like water and electricity. If we completely commoditize internet service without regard for the entire experience, we’re missing how customers view internet and creating frustration.”