Now It's Official: More Google Searches Are Coming From Mobile Than Desktop

Following years of speculation about the demise of desktop-based search, Google is officially announcing that for the first time, more searches come from smartphones and tablets than from laptops and desktops. Smartphones account for more than half of searches in 10 countries -- including the US and Japan -- according to Google, which didn't release exact percentages or a full list of countries. But it is playing up mobile at its annual AdWords Performance Summit. "The purchase funnel is officially dead," proclaimed Jerry Dischler, vice president of product management at Google. "What we're seeing are these short bursts of activity that we're calling micro-moments. We see the new challenge for marketers is to be there at those moments anytime, anywhere."