NPD: 3/4 of Young Adults with Connected TVs Watch OTT Video

Over-the-top (OTT) connections via the Internet is the most commonly used means of accessing video content for Americans 18-34 years old with connected TVs, according to a new report from NPD Research.

Three-quarters use their connected TVs or other devices to view OTT video compared to 68% who use connected TVs to watch programming delivered by cable, satellite or telecom TV service providers, according to NPD’s “Connected Intelligence Applications and Convergence Report.” Eighty-one percent (81%) of those who own streaming media players use a connected TV screen to access OTT video content, the highest percentage among those surveyed. Following were those who own Blu-ray Disc players (77%), connected video game consoles (73%), and consumers whose TVs are directly connected to the Internet (66%). “The younger consumer has come to expect a broadband experience from any screen they come in contact with, and their TV is no exception,” NPD director of devices, Connected Intelligence John Buffone was quoted as saying.