NPR Listening By The Numbers -- And The Platform

Some intriguing details from National Public Radio about when listeners tune in for its programming -- and what platforms they use. For instance, the iPhone app is by far the most used mobile option, peaking during morning drive/commute time while the iPad app and the mobile site spike in the late evening. NPR.org's primetime is mid-afternoon on weekdays, averaging more than 70,000 uniques around 2 p.m. when radio listening is at its workday lowest.

NPR's Hour-By-Hour Audience By PlatformView more presentations from NPR Audience Insight & Research.