NRTC Enhances Marketing and Customer Experience Capabilities Through Pivot Acquisition

The National Rural Telecommunications Cooperative (NRTC), a membership cooperative of rural electric and telecom providers, has acquired Pivot Group, a marketing and customer experience (CX) agency that serves rural broadband providers. NRTC traditionally has focused on technology, helping members plan, deploy and manage technology investments. Pivot’s in-house capabilities include market research, branding, web development, marketing strategy, creative services/advertising, digital/social marketing, CX consulting and employee development/training.