One Nation Media Project responds to the growing diversity of public media audiences in the Los Angeles region

The Corporation for Public Broadcasting (CPB) has awarded a $1.8 million grant to Southern California Public Radio (SCPR) to launch the One Nation Media Project, a journalism initiative that enhances public broadcasting’s service to multi-ethnic communities in greater Los Angeles.

CPB’s investment will help SCPR expand its locally produced, mid-day programming, including the development of a new two-hour news magazine program that will provide a significant forum to discuss topics of importance and interest within southern California’s diverse communities. Additionally, the grant will enable SCPR to launch three distinct online channels, each hosted by a dedicated digital journalist. The channels will generate in-depth digital news coverage focused on key areas of interest: emerging communities, public education, and criminal justice. Reporting from the One Nation Media Project will be integrated into SCPR’s news broadcasts and made available online and through mobile platforms. The initiative will also include live events – town halls, panel discussions and listening parties – that will bring together the city’s distinct and vibrant cultures to explore and debate issues that have a direct impact on quality of life in the region. The first of these events, “All in the Familia: L.A. Latino Business in the 21st Century,” will be held this evening and will focus on how Latino “mom and pop” business are changing as educated and savvy latter generations are joining their parents to innovate and expand little shops into larger-scale enterprises.