Online Focus Is Working for Christian Science Monitor

The Christian Science Monitor is an atypical publication in many ways -- church-supported, small but loyal circulation base, minimal reliance on advertising. Add one more anomaly: Seven months after discontinuing its print edition, the Monitor is growing and thriving. For starters, 93 percent of the 43,000 subscribers of the printed daily agreed to switch to a new weekly print magazine. In the magazine's brief lifespan, its circulation has increased to 67,000 fully paid subscribers (at $89 a year). And another 18,000 trial subscribers are paying a reduced rate.