Online Moguls To Feast on $42 Billion Newspaper Ad Pie

[Commentary] Print-paper circulation will drop to about 50 million this year -- the lowest level since 1946 (62 years ago). That's during a period in which the US population has doubled, meaning that per-capita newspaper consumption has been cut in half. In ten years, print-paper circulation and ad revenue will likely be a quarter of what it is today, if that. The $42 billion that was spent on print newspapers in 2007 isn't going to vaporize -- it's just going to go somewhere else. ($42 billion -- in the US alone!) Where's it going? Here's one guess: Surviving newspapers: $10 billion (25%); Magazines: $0; TV: $0; Outdoor: $2 billion (5%); Digital: $30 billion (70%)
http://www.huffingtonpost.com/henry-blodget/death-of-newspapers-puts_b_9...