Only 11 Top Newspaper Web Sites Report Increase in Time Spent

A little more than one third of the top 30 newspaper Web sites reported an increase in the time spent per person in March, according to new data from Nielsen Online. The average time spent per person for Politico soared about 200% in March, up an average of 15 minutes from 5 minutes the same month a year ago. Village Voice Media doubled its average to almost 7 minutes in March 2008 from about 4 minutes in March 2007. The Seattle Post-Intelligencer jumped more than 80% to 11 minutes from 6 minutes in March 2007. Web sites that experienced drops included The Atlanta Journal-Constitution from 28 minutes in March 2007 to about 11 minutes in March 2008; Philly.com down from an average of 21 minutes in March 2007 to about 7 minutes in March 2008. In the case of the Atlanta Journal-Constitution, monthly unique traffic was up 28% in March year-over-year.
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