Panel debates future of television

They have looked into the crystal ball of television's future. Their verdict: cloudy. What kind of content will continue to work on TV and what will migrate to the Internet was an underlying theme during a panel at the OnHollywood conference Tuesday. Speaking separately at the same event, Huffington Post founder Arianna Huffington warned that attempts to protect TV content by controlling access to it simply won't work. "Promiscuity is the new exclusivity," she said. The key to monetizing online content, she told Variety, is to embed sites with links to video content. "These drive traffic to your site, which in turn drives advertising."