The PBS OF DSPs: Public Broadcasting Launches 'Accelerator'

Public broadcasting is taking a page from Madison Avenue and another from Silicon Valley and embracing a new form of Web-enabled ad technology that could well be called a "PSP," for public service platform. But the developers, Public Radio Exchange, with a $2.5 million grand from the John S. and James L. Knight Foundation, aren't calling it that. They're calling it the Public Radio Exchange, but it nonetheless is borrowing some of the principles of the online ad technology industry's many acronyms, such as DSPs, but not commercialized, obviously. "Modeled on mentorship-driven technology start-up incubators, the Public Media Accelerator aims to strengthen public media’s essential role in meeting community information needs across new platforms and devices," the developers said.