PBS Kids: Ratings Rise Buys New Sponsors

PBS Kids programming block says it has seen a strong ratings rise in nearly every demographic recently versus a year ago. That's especially true for shows "Curious George" and "Super Why," per Nielsen's live plus seven day ratings data from Sept. 27, 2010 to Sept. 25, 2011. As a response, PBS Kids has picked up new corporate sponsors -- kids shoemaker Stride Rite which launched in September on "Curious George" and education company, Age of Learning, starting up in November for "SuperWhy" and "Wild Kratts." In particular, PBS Kids says it made big gains with kids 6-8, growing 30% year over year.