Pew State of the News Media: Cable News Fact Sheet

Cable TV is home to a set of news channels that have become a destination for political news. In fact in 2016, cable news topped Americans’ list of most helpful source types for news and information about the presidential election. Financially, these channels have generally set themselves apart from other news media by their comparatively robust business model. In prime time, combined average viewership for the three major news channels (CNN, Fox News and MSNBC) increased by 55% percent to 4.8 million viewers. Total revenue across the three channels was projected to increase by 19 percent in 2016, to a total of nearly $5 billion