Philadelphia Journalism’s New Order

PHILADELPHIA JOURNALISM'S NEW ORDER
[SOURCE: New York Times, AUTHOR: Katharine Seelye]
Many newspapers are losing advertising revenue these days and have taken steps that they might not have taken when times were flush. But at The Philadelphia Inquirer, everything -- even a joint venture with an advertiser that in other times might have raised questions about editorial integrity -- is being rethought. Starting next week, The Philadelphia Inquirer will run a new column called PhillyInc., written by Inquirer reporters and editors, on the first page of its business section. The sponsored column is part of the new world here as Brian P. Tierney, a local advertising executive, settles in as the paper’s hands-on publisher and promoter in chief for what has become a grand experiment in private local ownership of a major metropolitan daily.
http://www.nytimes.com/2007/04/23/business/media/23inky.html
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