Political Ads Lead Voters to Internet
October 16, 2008
A survey conducted last month by the Cabletelevision Advertising Bureau (CAB) found that while 80% of voters said they first learned about political candidates on television, most used the ads only as a starting point for launching their own candidate assessment online.
Political Ads Lead Voters to Internet TV Has Strongest Influence on Voters, CAB Study Says (TVWeek)