Political Dollars Come With Strings Attached

POLITICAL DOLLARS COME WITH STRINGS ATTACHED
[SOURCE: tvnewsday, AUTHOR: Mary Collins, Broadcast Cable Financial Management Association]
[Commentary] TV broadcasters are entering 2008 expecting to reap billions of dollars in political advertising and to begin growing their top lines once again. But an article that appears in the November/December issue of BCFM’s bimonthly magazine, The Financial Manager, reminds the author that dealing with candidates involves federal regulations that affect stations’ credit and collections policies. According to the article, there are good reasons for requiring advance payments from campaign committees and making them adhere to the same credit policies broadcasters apply to similar advertisers.
http://www.tvnewsday.com/articles/2007/12/21/daily.4/