Portable content not connecting with consumers

PORTABLE CONTENT NOT CONNECTING WITH CONSUMERS
[SOURCE: Reuters, AUTHOR: Antony Bruno]
Despite all the dramatic advancements that the mobile entertainment industry has made, there is a still one important ingredient it has not obtained: customers. There has been a flurry of content-related deal-making and partnership activity in the past year between those who create content and those who distribute it. Granted, this was a necessary step in the development of the mobile entertainment industry, but the focus is shifting to how to sell this newly acquired content properly. "The content is there, and there's plenty to choose from," says Richard Siber, an industry consultant who formerly led Accenture's mobile media division. "It's just not intuitive to discover or actually purchase (the content). It's about making the discovery easier and making the transaction seamless."
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