President Trump’s movie-review media strategy

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Filmmakers often tout the accolades their new movies have received from critics in the media via creatively excerpted blurbs. The new president is doing the same thing.

A page on the White House website, called “Praise for President Trump's Bold Action,” looks a bit like an ad for the latest blockbuster. A four-star review seems to be the only thing missing. Trump's team did, of course, pick the most flattering excerpts from these articles. The Chicago Tribune editorial board applauded the president's early focus on jobs but also wrote that “Trump's prickly temperament — his thin skin, especially — has already been a distraction.” So the “praise” for Trump's first week has come with a lot of qualifiers. But there is a clear strategy here: Trump wants to promote the idea that the negative media is coming around, admitting — perhaps reluctantly — that he is doing a good job.


President Trump’s movie-review media strategy