Prismatic wants to be the newspaper for a digital age
May 3, 2012
What did the printed newspaper provide in its heyday as the information-delivery system of choice? A collection of news and other interesting content, selected by knowledgeable editors from a wide range of sources, presented in an easy-to-scan format. Now, the supply of information we have available to us is almost never-ending — but we still need an easy and efficient way to filter it, and find what is interesting and relevant, and share it with others. The field is filled with contenders who believe they can solve that problem, including News.me and Flipboard and Zite, and one of the newest is a San Francisco-based startup called Prismatic.
Prismatic wants to be the newspaper for a digital age