Privacy Forum Unveils Research Project

The Future of Privacy Forum is embarking on a research project that will examine different methods for communicating with Internet users about advertising and privacy practices, the think tank announced Tuesday. The study will explore potential tools and notices that companies could use to raise consumer awareness regarding the use of online behavioral advertising data and will offer more transparency about how information is used in relevant advertising practices. The initiative follows a recent Federal trade Commission report that called on the private sector to examine the issue.