Radio still turning Americans on to new music

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Video hasn't yet killed the radio star after all, although YouTube has taken over as the place where most teens listen to music, according to a report released by Nielsen.

Nielsen's Music 360 report found that radio is still the place where most people (48 percent) discover new music, compared to just 7 percent for YouTube. But once they have found it, 64 percent of teens listen to music through YouTube. The report found that 56 percent of teens listen to music on the radio while 53 percent use Apple's iTunes music player and half of teens still listen to music on compact discs, or CDs. Despite the plethora of social networking, blogs and endorsements, 54 percent of the 3,000 Americans surveyed for the report said they are more likely to buy music on the recommendation of a friend than the endorsement of a music chat room or blog.


Radio still turning Americans on to new music