Recession could lengthen the twilight of dial-up

Lightning speed Internet is the wave of the future. But in a recession, good old dial-up service might get a longer look. Now Internet providers that have seen their dial-up customer base whittled over the past decade see an opportunity to stay in the game by offering the budget-conscious a cheaper option. Dial-up is declining overall, but that doesn't mean it's not still a viable business," said Kevin Brand, senior vice president of product management at EarthLink Inc. "There's still a big market out there and during these tough times, even customers who have bundles including broadband may be looking at their bill and thinking, 'Do I really need all this?'" With that in mind, EarthLink recently rolled out a dial-up offer of $7.95 per month, lowering its cheapest service — and undercutting competitors — by $2. The move to more aggressively court new dial-up users is striking, since it's a market many consumers have fled.