Remember, Facebook isn’t a platform for you to use — you are a platform for Facebook to use

[Commentary] Facebook has come under fire from those who say the network is turning down the volume on their posts, but the bottom line is that the network can — and will — do whatever it wants with the algorithms controlling its news feed. Facebook is entitled to do whatever it wants with your news feed, including using it to convince you to pay for promotional tools, because it owns your news feed — not you. It’s good to be reminded of that sometimes.