Report: 70% of U.S. Households Have DVRs, Netflix or Use VOD

Americans continue to snap up digital video recorders (DVRs): 47% of US TV households now have DVRs, up from 40% in 2010, according to a new report from Leichtman Research Group (LRG). Moreover, fully half (50%) of those with DVRs have a DVR service on more than one TV set. That’s up from 30% in 2008.

Some 23% have DVR service on more than one TV set as compared to 20% last year and 8% in 2008, according to LRG’s “On-Demand TV 2013: A Nationwide Study on VOD and DVRs, an LRG press release said. In addition, LRG market researchers found that 70% of US households have a DVR, subscribe to Netflix, or use Video On-Demand (VOD) from a cable or telecommunications provider. Twenty-three percent are using two of these services and 11% are using all three.
Other key takeaways from LRG’s report include:

• 55% of households that subscribe to a multi-channel video service have a DVR — compared to 4% of TV households that do not subscribe to a multi-channel video service
• 58% of households with annual household incomes above $50,000 have a DVR -- compared to 30% with income levels below $50,000
• 61% of all cable subscribers have used VOD -- compared to 43% in 2008, and 10% in 2004
• 62% of digital cable subscribers, and 57% of Telco video subscribers, used on-Demand in the past month. 29% of Netflix subscribers stream video daily, and 70% weekly -- up from 10% daily, and 43% weekly in 2010
• Netflix subscribers report watching, on average, 19.6 TV shows per month -- up from 12.7 in 2012, and 9.9 in 2011
• The mean annual income of those who use all three services (DVR, Netflix, and VOD) is $96,900 -- 90% above the mean income of those who use none of the services