Report: Broadcast TV Viewing Mostly Live

For the past few years, the Big Four broadcast TV networks seem to have become increasingly reliant on sports and other live or near-live programming. The securities research firm MoffettNathanson backs up that perception with a report today that shows that between half and three-quarters of the gross ratings points (people 18-49, C3) generated by the four during the 2015-16 season were generated by live programs. "Big picture, the broadcast networks have steadily become the home of live sports, news and reality competition," the report says. "In other words, programming (and advertising) that is best consumed live." In addition to sports, news and reality competition, the report includes latenight shows in its definition of live.