Report slams Facebook's marketing business

Marketers have pumped billions of dollars into Facebook advertising, but an analyst cautions that their satisfaction is rock bottom in a survey.

Forrester announced the results of its survey of 395 marketers and e-business executives from large companies ranging the US, UK and Canada. "While lots of marketers spend lots of money on Facebook today, relatively few find success," wrote Forrester analyst Nate Elliott in the report. Forrester's report says that Facebook in particular doesn't give marketers enough ability to drive engagement between companies and customers. While the world's largest social network is failing marketers, it is also leaning on traditional online advertising that isn't doing well for those advertisers, says the report.