Research shows men are more likely to shop on mobile than women
August 6, 2014
It turns out that men shop online just as much as women do, and they are more likely to make purchases through their mobile devices compared to women, according to a recent BI Intelligence report.
Although 57 percent of US women and 52 percent of men made a purchase online in 2013, men tend to make more purchases on their smartphones and tablets than women.
According to a study conducted by SeeWhy, 22 percent of men bought something on their phones while 18 percent of women did; 20 percent of men made purchases on their tablets, compared with only 17 percent of women.
Research shows men are more likely to shop on mobile than women