RNC calls for Republicans to beef up data and digital operations
After suffering a tough loss in the 2012 presidential election, the Republican National Committee (RNC) says the party must close the digital divide between the GOP and Democrats if it wants to win the upcoming midterm elections and 2016 presidential race. As part of this effort, the RNC is looking to hire a chief technology and digital officer by May 1 who will be responsible for recruiting a team of savvy data scientists, tech and digital advocates that will build a new data and digital operation for the upcoming contests. The recommendation was one of many included in a sweeping 100-page report released by the RNC on March 18, which reviews the party's missteps during the 2012 election.
RNC calls for Republicans to beef up data and digital operations