The Role of Native Advertising in Our Search for a New Media Equation

[Commentary] The native ad business is quickly moving forward. At FORBES, we’re offering marketers (for a price, of course) the ability to use the same tools I do to publish content on our site, always transparently identified and labeled as marketer content. Their posts, just like mine, flow through our content management system and organically across Forbes.com (even in the Most Read module). Native ad solutions must be carefully thought out and methodically implemented. We’ve worked hard to do both.