Romney campaign promotes topic on Twitter ahead of acceptance speech

Mitt Romney's campaign is looking to jump-start conversation about his Aug 30 convention speech by promoting Romney and Paul Ryan as a top topic of conversation on Twitter.

#RomneyRyan2012 appears now at the top of Twitter's list of worldwide trending topics, along with a purple "promoted" symbol that indicates the hashtag was paid for by Mitt Romney for President. Romney's Digital Director Zac Moffatt told ClickZ this is the first time a presidential campaign has used a promoted trend, which Twitter confirmed.