Rules change when sales managers become TV station bosses

[Commentary] With a preponderance of sales managers becoming TV station general managers, the pressure to squeeze more money out of understaffed stations and the flood of veterans leaving the industry -- leaving younger executives with less grounding in ethics. Here's a list of rules -- old school TV news vs new school -- to illustrate how much things have changed. Old rule: news is news. New rule: news is marketing. Old rule: news is never old New rule: news has an expiration date.
Old rule: live shots compliment the story New rule: live IS the story. Old rule: weather gets the attention it deserves New rule: rain is a lead story. Old rule: Cover the issues New rule: cover the emotions. Old rule: Staff experience is valuable New rule: 1 year is experience. Old rule: Cover breaking news New rule: make up breaking news. Old rule: Build credibility and you'll gain a bigger audience New rule: Reach more people through the Internet. Old rule: Be good storytellers New rule: more stories, less telling. Old rule: Report the facts New rule: report what people say. Old rule: Follow the news director's lead New rule: Who's the news director? Old rule: Consultants suggest New rule: Consultants control. Old rule: Ratings rule New rule: Demos dominate. Old rule: Know your community New rule: know your research. Old rule: Bad staff behavior is not tolerated New rule: address your questions to our attorneys.
http://blogs.tampabay.com/media/2008/05/old-school-tv-n.html