Rush Limbaugh Demoted To Another Irrelevant, Ratings-Challenged Station In A Major Market

[Commentary] The good news for Rush Limbaugh: One month after being notified he was getting dumped by his Boston (MA) talk radio host station, the talker has a new AM home in the city. The bad news: The station currently boasts a 0.6 rating, trails four non-commercial stations in the market, and becomes yet another big-city, cellar-dwelling outpost that Limbaugh is forced to call home.

The station, WKOX, is the type of "bottom-rung" affiliate that Limbaugh was rarely associated with during his halcyon days as the king of talk radio. But those days seem to be dwindling as the Boston fall from grace has previously played out for Limbaugh in places like Los Angeles (CA) and Indianapolis (IN). In each instance, Limbaugh exited a prosperous, longtime radio home and was forced to settle for an also-ran outlet with miniscule ratings. Limbaugh's ongoing major market woes can be traced to his 2012 on-air meltdown over Sandra Fluke, where he castigated and insulted the graduate student for three days on his program.