Satellite Diss

[Commentary] Sirius XM bet on a losing technology. Here's how the company can save itself. If the company can get its debt in order, it might find that the network can be its savior. Manjoo's advice: Forget the satellites, the special radios, and the huge customer acquisition costs. Instead, focus on content -- and figure out a way to get it to the largest possible audience at very low prices. Sirius XM should make sure that Howard Stern and Oprah and Bob Dylan's Theme Time Radio Hour and the NFL and Major League Baseball are available on every Internet-connected device on the market. At the moment, the company charges $13 per month for Web access to non-satellite-radio subscribers. If Sirius XM slashed that price dramatically—which it could afford if it stopped paying off automakers—it would see a huge rise in online subscribers. These people would pay to get Sirius not only on the Web but on their phones.