Searching for News: The Flint water crisis

During the long saga of the water crisis in Flint, Michigan – an ongoing, multilayered disaster that exposed about 100,000 residents to harmful contaminants and lead and left them even as of early 2017 advised to drink filtered or bottled water – local and regional audiences used online search engines as a way to both follow the news and understand its impact on public and personal health. A new Pew Research Center study, based on anonymized Google search data from Jan. 5, 2014, through July 2, 2016, delves into the kinds of searches that were most prevalent as a proxy for public interest, concerns and intentions.

The study also tracks the way search activity ebbed and flowed alongside real world events and their associated news coverage. The study begins in 2014, when officials switched the source of municipal drinking water from the Detroit city water system to the Flint River. The study period covers ensuing events that included bacteria-related “boil water” advisories, studies showing elevated lead levels in children’s blood and tap water samples, government-issued lead warnings, bottled-water distribution, declarations of emergency, the filing of criminal charges, a Democratic presidential candidate debate in Flint and a visit to the city by President Barack Obama.