Sen Franken still unsatisfied with Euclid's privacy practices

Sen Al Franken (D-MN) said he's still not satisfied with Euclid Analytics' privacy practices because the company requires a person to opt out of its tracking technology.

The company requires shoppers to visit its website and opt out of its tracking technology. Instead, Sen Franken argues that shoppers should grant Euclid permission to cull data from their smartphones and wireless devices first. He added that this issue highlights the need for Congress to act on privacy legislation. Euclid's technology is geared towards helping retailers gather data about shoppers' behavior, such as how many people walk by their storefronts, how many new customers entered their stores on a given week, or how long they stay to shop in the store and which aisles they walked down. The company culls this data by using sensors to pick up the Wi-Fi signal on a consumer's smart phone.