Senate Dems' last stand: GOTV tech
Senate Democrats won’t be thanking President Barack Obama or any grand new policy platform if they somehow manage to hold on to their majority in this year’s tough midterm environment. Here’s what they will be indebted to: technology.
Democrats hope they can pull this thing out with the kind of all-encompassing data-driven turnout operation that President Barack Obama used to so much success just two years ago. Political experts say a strong GOTV campaign can yield a 1-, 2- or even 3-point bump -- the political equal of a field goal -- in the final outcome of a race. Mindful of that payoff, Democrats have spent millions of dollars this cycle to scale down Obama’s campaign operation by adding a full slate of tech weaponry designed to find their voters (and make sure they get to the polls) in races from Alaska to Iowa to North Carolina.
Senate Dems' last stand: GOTV tech