Senators Express Concerns About PPM Rollout

Sens Daniel Inouye (D-HI) and Patrick Leahy (D-VT) have written to Arbitron Chairman/President/CEO Steve Morris to express their concern about Arbitron's plan to expand the commercialization of the Portable People Meter. They wrote, "We encourage you to take all steps available, prior to rolling out the PPM system in additional markets, to ensure that the system accurately measures the listening behavior in a market and no station is unfairly harmed." Arbitron Chairman/President/CEO Steve Morris said, "We are pleased that Senator Inouye and Senator Leahy recognize the pre-eminent role of the Media Rating Council process as the driving force for quality improvements in the ratings services that the media industry counts on."