Sens Cruz And Rubio Data Games May Not Be Enough To Overcome Trump's Lead

The Ted Cruz and Marco Rubio campaigns each rode to strong finishes in Iowa on the strength of well-organized and data-driven ground games. But the magic might not work as well in New Hampshire. The Trump ground operation is rudimentary compared to those of the Cruz and Rubio campaigns, which have invested millions of dollars in data and analytics. Trump has relied on his personal rally appearances and constant TV coverage to win supporters. The polling and voter data modeling operations in both camps are in high gear. That's partly because New Hampshire is a new ball game and the voter data models used in Iowa are of little use.