Sens Markey, Bluemnthal, Reps Barton, Rush Reintroduce Bipartisan, Bicameral Legislation to Protect Children’s Online Privacy

Sen Ed Markey (D-MA) and Rep Joe Barton (R-TX), along with Sen Richard Blumenthal (D-CT) and Rep Bobby L. Rush (D-IL) reintroduced the “Do Not Track Kids Act”, comprehensive children’s online privacy legislation. The legislation updates the Children’s Online Privacy Protection Act (COPPA) by expanding and enhancing rules for the collection, use and disclosure of the personal information of children 15 years and younger. The legislation establishes new protections for personal information of children and minors, including extending protections for minors aged 13, 14, and 15 from having companies collect their personal and location information without their consent. The Do Not Track Kids Act also creates an “Eraser Button” so parents and children can eliminate publicly available personal information submitted by the child, when technologically feasible.