Should Government Clean Up Its Twitter Feeds?

Twitter unveiled a new feature to clean up the user experience Aug 18. But will the change mean more pressure for government social media managers, and what considerations does it raise for social media managers?

The newly released feature allows account-holders to activate a “quality filter” aimed at reducing post redundancy and providing more relevant and tailored content. Additionally users can now, or will soon be able to, change who they receive notifications from. Perhaps more important than how the public sector regards these tools, is the policies behind organizations' overall use of social platforms. Knowing when and how to disengage while allowing constituents to have a voice in the conversation is critical to an inclusive social campaign and something that should be outlined in an enterprise-wide policy.