Skype's Message to Facebook and WhatsApp: Millennial Use Growing

Skype is making its case to marketers that it is hip with millennials, that highly coveted youth demographic.

Skype now counts more than 300 million users, and said it reaches 24 percent of 18- to 24-year-olds worldwide, according to advertising gm Lovina McMurchy. Mobile messaging has attracted the attention of brands and marketers who are following the users, especially youth who have embraced these communication platforms.

Companies like Microsoft and BlackBerry are eager to remind marketers of their entrenched messaging platforms. BlackBerry Messenger introduced new sponsored content opportunities on its app with 85 million users. Facebook has detected a slight drop in interest from young teens, but still more than 80 percent of US adults under 30 use the social network, according to Pew Research.