Social apps & doing the right thing

[Commentary] Today’s apps are inherently more social and thus by extension more human. The relationships on this social web are going from increasingly virtual to more real. In a sense, these apps have started to reflect our daily lives. As many have said before, we are the social web and the social web is us. Our daily lives have many layers of trust built into them. There is an implicit social contract that implies that trust. Doing business with your bank, dry cleaner, green grocer and coffee shop is built on that trust. We are friends with others whom we trust. We work with people we trust. And that trust is what drives us to do the right thing. Social apps of today need to understand this concept of trust and doing the right thing.