Social media in 2012 elections will make 2008 look like the digital dark ages

The use of social media has shifted and dramatically expanded from 2008. Yes, the use of social media was a big part of the narrative of that election. But the extent to which campaigns are using social and digital media in this campaign is going to make the 2008 election look like the social media Dark Ages. "In 2008, social media was an auxiliary component of the campaign," said Zac Moffatt, digital director of the Mitt Romney campaign. "Now it's integrated into the core concept of how the campaign will reach people. We have moved away from the mindset that the website is the primary place where people will interact with the campaign."