Social Media and Voting

Social media is a significant part of the process by which voters are talking about their ballot selections, especially younger voters:

• 22% of registered voters have let others know how they voted on a social networking site such as Facebook or Twitter.
• Social media platforms have also become a notable venue for people to try to convince their friends to vote.
• 30% of registered voters have been encouraged to vote for Democrat Barack Obama or Republican Mitt Romney by family and friends via posts on social media such as Facebook or Twitter.
• 20% of registered voters have encouraged others to vote by posting on a social networking site such as Facebook or Twitter.