Social Media Conversations About Race

Americans are increasingly turning to social media for news and political information and to encourage others to get involved with a cause or movement.

Social media also can serve as an important venue where groups with common interests come together to share ideas and information. And at times, Twitter, Facebook and other social media sites can help users bring greater attention to issues through their collective voice. In recent years, these platforms have provided new arenas for national conversations about race and racial inequality. Some researchers and activists credit social media – in particular, Black Twitter – with propelling racially focused issues to greater national attention. In fact, two of the most used hashtags around social causes in Twitter history focus on race and criminal justice: #Ferguson and #BlackLivesMatter. In addition to social and political issues, social media also serve as places where conversations about race intersect with a number of issues, including pop culture, sports and everyday personal experiences.

A new Pew Research Center survey finds significant differences in the way black and white adults use social media to share and interact with race-related content1 And a Pew Research Center analysis of tweets reveals that key news events – from Baltimore, to Charleston, South Carolina, to Dallas – often serve as a catalyst for social media conversations about race.